Surfer is a popular SEO tool, but if you're looking for a simpler product, that focuses more on Content Optimization, you'll probably like Dashword.
tldr;
Surfer gives you an insane amount of data, most of which is irrelevant, and leaves you with the hard work of figuring out what to use and what to discard. Dashword, on the other hand, tries to show you only what you need to improve your content, saving you a lot of time.
Here are a few reasons why Dashword is a better choice:
- NLP everywhere
- Just the features you need
- Easy to use interface
- Better keyword suggestions
- Better content editor
- Simple pricing
NLP everywhere
Dashword uses natural language processing by default, everywhere.
Because it is important for us to understand the content we are analyzing, it is important that we use the best technologies available.
Surfer does not use NLP by default. Each plan has its own limit, and if you need more NLP reports, you'll need to upgrade to a more expensive plan. Their reports without NLP aren't very good, compared to most alternatives in this space.
Just the features you need
Surfer tries to do it all: keyword research, content planning, content optimization, website audit, SERP analysis, ...
Unless you're looking for a cheap all-in-one tool for your SEO efforts, you probably won't use most of the features.
Keyword research
Take the keyword research tool, for example. At Dashword, we use ahrefs, because they do a fantastic job.
If you're serious about keyword research (you should be!), you'll find that Surfer's feature isn't enough. So why pay for features you don't use?
Too much data
When you do SERP analysis, you'll get data points on things like partial keyword density in bold text, or the number of words in alt tags of images that are hidden.
Having lots of data looks cool, but is it necessary?
Unless you like playing with charts, there's not much you can do.
Knowing the average load time of the top 10 results in the SERP won't help you write better content.
At Dashword, our goal is to display only actionable data. That means when we give you a list of recommended keywords, they've been carefully selected. We don't give you hundreds of keywords, like Surfer does, and let you figure out which one you should use.
